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Eco Car

Here’s some images for a recent Japanese job, a brochure on the development of “Eco-cars” (environmentally friendly low Co2 emission vehicles) for JAMA (Japan Automobile Manufacturers Association).

I don’t drive, so this is about as close as I get to working for the motoring industry! These kind of simple conceptual images are a lot of fun, and it’s a theme often explored in my commercial work, i.e. humanity interacting harmoniously with the environment. Ironically, the word “jama” in Japanese means ‘obstacle’.

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